Are you an AMA member? Please log in

Audience Diversity Academy

building new and diverse audiences

About the programme

The Audience Diversity Academy is a new initiative which helps drive organisational change. It addresses a key sector challenge – building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.

The programme follows the same format as our successful Digital Marketing Academy – everything takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.

Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part. Discover more about the Fellows who have recently graduated from the successful pilot programme below.

We are now recruiting for Audience Diversity Academy 2.0. If you are interested in taking part please download the Information Pack for further details and the application form below.

The deadline for applications is 12pm on Friday 17 March 2017.

Fellows

Mentors

“No-one can afford to ignore diversity issues nowadays but many cultural organisations still struggle to think through and apply new practices. This programme will give many organisations the on-going, in-depth support they need to try new approaches, get great results and embed the learning into their organisation.”
Mel Larsen
Audience Diversity Academy Mentor