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10th August 2017 Laurie Kremer

An artist opening the conference #AMAconf

Frances Moran, Operations Manager at People United, attended AMA conference 2017 in Belfast with the help of an AMA bursary for people working in small organisations. In this blog post she tells us about her experience.

I’ve worked in arts marketing for over 20 years, but have never been in a position to attend the AMA conference, mainly for financial reasons. Being a recipient of the bursary for people working in small organisations provided a great opportunity to connect with my peers and get to grips with the current issues, trends and themes in arts marketing. I’ll be sharing my learning with my colleagues back in the People United office in Kent.

The conference got off to an inspiring start with the keynote from poet Debris Stevenson who encouraged us all to be radical and to get out there (away from the desk) and experience art. An artist opening the conference — good call AMA.

People United has just launched a film documenting our work over the past two years, but I’m now going to have to revisit this due to an essential piece of learning from both Stagetext and Glen Miller of Facebook who said ‘subtitle your films’. It’s so obvious; we all watch films on Facebook with the sound off, subtitling will be my next learning curve.

I followed the Google Analytics session on my tablet, actually working on the People United web analytics as Devon Smith delved into the deeper regions of the system. She took me to places I’ve never been before, but I’ll visit them again, now I know where they are.

I really appreciated the evening networking opportunities. People are so relaxed when sitting round a table enjoying a good meal. Among the many people I came into contact with were freelancer Annabel from Birmingham, Laura and Kathryn from Sunderland, Rob and Louise from BALTIC and Jude from Tate.

My advice to anyone attending the AMA conference is to pace yourself, make choices, it’s not possible to do everything, you need your energy to make the most of the things you really want to do.

One word to sum up the experience: stimulating

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