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AMA conference 2019

9-11 July

Book now

Book your AMA conference 2019 place

Tuesday 9 July – Thursday 11 July 2019

Join us in NewcastleGateshead at Sage Gateshead for AMA conference 2019. Be inspired, share challenges, create new connections and learn new ways of doing things. Join hundreds of other cultural professionals over two and half days of keynotes, breakout sessions, socials and plenty of networking opportunities.

The early bird catches the worm but if you’re super quick you can grab yourself the best bargain around.

Cheep Cheep (AMA member)
£348 + VAT

Save a whopping £170 off the full member rate but be quick, there’s only 50 places available at this price. (development development)


Freelancer (AMA member)
£292 includes VAT

This applies to freelancers earning less than £25,000 per year.



Small organisation (AMA member)
£259 + VAT

Small organisations should meet two of the following criteria — a turnover of £632,000 or less / £316,000 or less on its balance sheet / 10 employees or less.


£608 + VAT

Not yet an AMA member? You’re missing out on discounts and so much more.



AMA conference 2019  Rewire: Culture, Audiences and You

What is it about?

To rewire is to make better connections. Creating collaborations that are greater than the sum of their parts and flourishing during periods of change.

Delve deep into what it means to connect and realise stronger relationships with audiences. At AMA conference 2019  Rewire: Culture, Audiences and You we’ll explore what connection really means for audiences, partners and colleagues to ensure your organisation thrives.

We know that the world is changing quickly, so now’s your chance to step away from the day-to-day and rewire your thinking about your relationships with audiences. What does the future hold for society, our sector, our audiences and our organisations? How can we make the  most of these opportunities? If there are challenges ahead, what tools do we need in order to be resilient?

Explore how audiences are responding to change. How can you unite your organisation to always be thinking about audiences? Are there still silos? How can you organisation create a holistic visitor experience?

To bridge gaps, join up our thinking and move away from silos, we need to get creative and have some honest conversations. How can we do this constructively? How do we explore the skills and innovation needed to ensure our organisations can respond to change?

At AMA conference 2019 you’ll join hundreds of other cultural professionals to have these conversations, to connect and collaborate, spark new ideas and take away tangible tools to use in your work.


We’ve snapped up some special hotel rates throughout the city for your stay during the conference. These rates are available until one month before the conference, so book now to avoid missing out. Visit our accommodation booking page to explore the different options.

If you have any queries about accommodation or require assistance with booking please contact NewcastleGateshead Convention Bureau on 0191 440 5757 or and one of the team will be able to help.

Sponsorship, Partnership and Exhibition opportunities

The AMA conference and exhibition is the place to network, engage and raise awareness of your brand with around 500 cultural professionals from a wide range of different organisations.

Be part of the AMA conference success story and help to shape the sector’s future. Sponsor an element, host a briefing or take out an exhibition stand; show how your brand can help arts organisations to think creatively, innovate and experiment.

Please contact Fiona or Abby about any of these opportunities.

Exhibition Stands

The ideal way to build brand awareness, allow delegates to find you and enable connections. From £875 + VAT.

Briefings and Sessions

Engage directly with delegates by delivering a specific and tailored message to delegates during the main conference programme. From £890 + VAT.

AMA conference 2017 exhibition Elaine Hill photography
Cath at Future Proof Museums


Place your brand at the heart of the cultural sector — get noticed and communicate with the right people in the right way. Associate your company with what matters to the sector.

Insights Sponsor

The opportunity for your organisation to be positioned as an authority on the latest knowledge and insight within the cultural sector, with the potential to deliver a programmed session on insights.

Innovation Partner

Position your brand as a leader in helping the cultural sector adopt latest methodologies from the tech world and as an organisation at the forefront of technical development.

Networking Sponsor

The role of the networking sponsor aims to position the sponsor as both a facilitator of effective communication and as a supporter of superior networking.

Diversity Partner

The opportunity for your organisation to act as advocate for diversity.

People in a group

Social Sponsor

The opportunity to sponsor both the main socials on the first and second night of the conference.

Please contact Fiona or Abby if you are interested in any of the opportunities above, or would like to have a conversation about what you can bring to AMA conference 2019 as a sponsor or partner.

Image credits:
Top image: Visit England
1. Image courtesy of
2. AMA conference 2017 Elaine Hill photography
3. Future Proof Museums, photography by Leo Cinicolo
4. Image courtesy of Cryptic © Tommy Ga-Ken Wan
5. AMA Digital Marketing Day 2017 at Barbican, photography by Eleanor Howarth
6. AMA conference 2017 Elaine Hill photography
7. Image courtesy of The Albany © Doug Southall — Ampersand Storylines 2015
8. AMA conference 2017 Elaine Hill photography