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11th October 2016 Verity Sanderson

#AMAconf location revealed

We recently revealed the location of AMA conference 2017 on Twitter. Here’s the clues we gave…scroll to the bottom to find out where we’ll be heading in July 2017.

Clue 1: This location was granted city status by Queen Victoria in 1888.

Clue 2: What could this mean and where could it be?

Titanic coordinates

Clue 3: Arts organisations in this city include in their titles ‘lyric’, ‘grand’, ‘playhouse’ and ‘lyceum’.

Clue 4: Do you recognise this building?

The MAC Belfast interior

Clue 5: Led Zeppelin’s Stairway to Heaven was first played live in this city

Clue 6: We’ll be heading to this building in 2017 – do you know where it is?

Outside view of Belfast Waterfront

Clue 7: This city has two famous residents known as Samson and Goliath.

Clue 8: HOPEfully you’ve guessed by now…

Close up of Beacon of Hope

Clue 9: This location was named Best UK City at the Guardian and Observer Travel Awards in March 2016.


You’ve guessed it! AMA Conference will be held in BELFAST in 2017.

Dates for the conference are 25 – 27 July 2017.

Make sure you’re the first to know when places go on sale by registering your interest here.