PatronBase kindly offered bursaries to two delegates working in the first five years of their marketing career to attend this year’s AMA Conference.
Lily Middleton from Chelsea Physic Garden and Claire Jackson from National Portrait Gallery were the lucky recipients of these full conference places.
Claire Jackson, Marketing Officer, National Portrait Gallery
“With the generous support of PatronBase I was thrilled to be able to attend my first AMA Conference. The event in Birmingham proved to be a great experience and I have come away with renewed energy and new ideas for marketing the National Portrait Gallery’s broad and varied offer. It proved to be a great opportunity to network with peers, whilst taking in some of the local culture at MAC and Ikon, as well as make new connections and discuss our varying approaches to marketing the arts. I attended some really insightful break-out sessions on marketing to families, how to create an award winning marketing campaign and innovations in digital strategies as well as the thought-provoking keynote discussions on diversity and audience inspired visioning. The mix of speakers and attendees made for a diverse and interesting conference and I feel I have gained a huge amount of fresh insight and knowledge from the experience.”
Lily Middleton, Marketing and PR Assistant, Chelsea Physic Garden
“It was a slightly daunting experience attending my first conference, particularly after hearing there were over 600 others attending! But I needn’t have worried, as the Arts Marketing world is very friendly and welcoming. As soon as I had started my first event, an illustration workshop, I was chatting away about theatre with someone who works in Edinburgh. In fact throughout the entire conference, whoever I sat next to in a seminar or stood next to in the queue for lunch was incredibly friendly. Networking always seems a bit intimidating but in this environment I actively looked forward to more opportunities to meet the fascinating people surrounding me. The keynote speeches were inspirational, whether filling me with ideas on how my own organisation could be more welcoming to diverse audiences or sparking excitement around the possibilities of social media! The seminars filled my notebook with ideas to take back to the office and the brilliant digital hub gave me practical advice I’m already using in the office. The most reassuring aspect of the whole conference was that whether you work for a large arts organisation or a tiny one, all the challenges, and of course the rewards, are very similar!”
Many thanks go to PatronBase for providing this support for two delegates at the 2015 AMA Conference.