Benefits of a practical session: tool kits, hints and tips that can be used immediately in your organisation, thorough knowledge of the basics of your chosen subject, increased confidence and growth in your skill set.
— Understanding of the marketing mix
— Tools to gain audience insights and getting the most from your data
— Tips for managing PR challenges
— Insights for engaging young audiences
— Inspiration for how to communicate with diverse audiences
— Subtitling and captioning skills
— A deeper understanding of how to create accessible and inclusive copy
— A deeper understanding of SEO
— How to use personas to create great visitor experiences
Benefits of a strategic session: tried and tested case studies, insights into other organisation’s experiences, thorough exploration of how creativity and strategy go hand in hand.
— Insights for building meaningful and sustainable relationships with new audiences
— Plans for creating an influencer engagement strategy
— Knowledge of how to implement more agile approaches
— Advice for working effectively to engage cultural tourists
— Tips for putting people at the heart of your story
— Top tips for running a successful crowdfunding campaign
— Identifying audience development opportunities
Benefits of a leadership session: best practice studies, ideas to influence organisational thinking and focus, the opportunity to interact with other thought leaders and shape the future of our sector.
— Creative approaches to your business model
— Understanding how to put diversity at the core of your organisation
— Discovery of the building blocks for undertaking a visual identity or branding project
— Understanding what innovation means for your organisation
— Techniques that take you deeper into how audiences experience your brand
— Strategies for developing and testing your ideas
— Deep understanding of loyalty building principles
Please Note — the Early Bird member rate has now ended
Member rate: £518 + VAT
Work in a small organisation with 10 staff or less?
Small organisation member rate: £378 + VAT
Freelancer in the arts, culture and heritage sector earning £25,000 or less per year?
Freelancer member rate: £292 including VAT
Coming with a colleague or bringing your team?
Group of 2+ members: £428 + VAT each
Group of 4+ members: £398 + VAT each
Not yet an AMA member? You can still attend AMA conference.
Non-member rate: £577 + VAT
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