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12th May 2017 Laurie Kremer

Actionable Insight — making the most of Google Analytics

Image courtesy of National Waterfront Museum © National Museum Wales

What is it about?

How can you make the most out of Google Analytics?

In this session you’ll discover how to apply this powerful tool in the most impactful way to benefit your campaigns and decisions. You’ll find out more about key features – reports, dimensions and segments you never knew could be so valuable.

You’ll leave this session with a list of next steps for enhancing your Google Analytics use. Feel free to bring your laptop to the session to follow along using your own website’s Google Analytics.

What will you gain?

  • Top tips for harnessing the true power of analytics and using them in meaningful ways.
  • Knowledge around using Google Analytics to better measure your organisation’s digital goals.
  • New techniques for reporting website data to your stakeholders.
  • Case study examples of great implementations from real arts organisations’ websites and campaigns.

Who is it for?

Anyone looking to make Google Analytics as efficient and impactful as it can be.

The speaker

Devon Smith
Measure Creative