CAPACITY
A range of measures that quantify the amount of something that is made available by an arts facility through a discrete event (or sequence of events) such as a performance, series, exhibition or wor...
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CATCHMENT AREA or CORE CATCHMENT
The geographic area that is the source of the largest and most important proportion of actual users for an event, series of events, organisation or facility.
Generally speaking, it is preferab...
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CAVEATS AND QUALIFICATIONS
A sentence or paragraph in a research report indicating areas of potential weakness in a research finding.
Any finding, claim or assertion made gains enormously in power if it is not overstate...
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CHURN
An analytical procedure for quantifying the degree of audience turnover, based on evaluating and comparing the rate at which new audience members are acquired, and existing audience members are retain...
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COMMAS (NUMERIC)
The use of the character ‘ , ’ to separate hundreds, thousands and millions in large numbers. These are particularly useful in increasing the speed with which such numbers can be read and understood. ...
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COMPLIMENTARY OR COMP
An admission that has been allowed to a charging space for no charge, that has been issued as a gratuity by the presenting organisation, with the implied loss of income to that organisation.
Such ‘c...
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CONCESSION
A reduction in the cost of admission to a charging facility, event or performance, made in recognition of a user’s social background, profile or particular needs.
If such a price reduction is ...
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CORE INCOME OR CORE TURNOVER
Monies (such as ticket sales and public subsidies) that an organisation generates or receives from activities that are part of its main mission and purpose. (Compare with Ancillary Income. See also CO...
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