AGE GROUP or AGE CATEGORIES
An approach that uses ranges based on ‘years of age’ to subdivide the wider population into bands. The specific age groups used will depend on any other data the analysis is to be compared with. Howev...more
An approach that uses ranges based on ‘years of age’ to subdivide the wider population into bands. The specific age groups used will depend on any other data the analysis is to be compared with. Howev...more
ANCILLARY INCOME
Money earned by an organisation through an activity that lies outside its normal core activity and purpose. Hence this can include income from catering, merchandising, refreshments, ice creams and con...more
Money earned by an organisation through an activity that lies outside its normal core activity and purpose. Hence this can include income from catering, merchandising, refreshments, ice creams and con...more
ANNOTATIONS, ACCREDITATIONS and REFERENCING
A part of professional good practice where, if someone else’s work is referred to, an appropriate reference (to enable the reader to trace it back to source) is given. This should be accompanied by an...more
A part of professional good practice where, if someone else’s work is referred to, an appropriate reference (to enable the reader to trace it back to source) is given. This should be accompanied by an...more
AREA PROFILES or AREA PROFILE REPORTS
A detailed summary of model data relating to a catchment area (based on a selected drivetime area) and the people who live in it. A typical area profile includes: - a map of the drivetime ar...more
A detailed summary of model data relating to a catchment area (based on a selected drivetime area) and the people who live in it. A typical area profile includes: - a map of the drivetime ar...more
ASSOCIATE ATTENDER
A person who makes an attendance with another person, but who was not personally responsible for making the booking for that attendance. (See relevant protocol below.) ...more
A person who makes an attendance with another person, but who was not personally responsible for making the booking for that attendance. (See relevant protocol below.) ...more
ATTENDER
Someone who actually comes to an event or performance. An attender could be someone who has made a booking (i.e. a booker) for themselves and then made an actual attendance. It could also be a ...more
Someone who actually comes to an event or performance. An attender could be someone who has made a booking (i.e. a booker) for themselves and then made an actual attendance. It could also be a ...more
AUDIENCE POTENTIAL
The total number of people that an estimate of market potential shows match the geodemographic profile for the sort of people in a given area who come to events at an arts facility. (See also potentia...more
The total number of people that an estimate of market potential shows match the geodemographic profile for the sort of people in a given area who come to events at an arts facility. (See also potentia...more
AVERAGE
A measure of a data set’s central tendency which is the single value that best typifies the data set. Three sorts of average are commonly used for differing purposes. The mean is found by adding t...more
A measure of a data set’s central tendency which is the single value that best typifies the data set. Three sorts of average are commonly used for differing purposes. The mean is found by adding t...more
AVERAGE DAILY ATTENDANCE
The mean number of people attending per day. Calculated as: total number of attendances in a given period divided by the number of days covered by that period. ...more
The mean number of people attending per day. Calculated as: total number of attendances in a given period divided by the number of days covered by that period. ...more
AVERAGE PRICE PAID
Average price paid can be a useful measure of an organisation’s marketing and financial performance. It can also provide an indication of the level to which discounts are being used. ...more
Average price paid can be a useful measure of an organisation’s marketing and financial performance. It can also provide an indication of the level to which discounts are being used. ...more
AVERAGE RATE OF ATTENDANCE
The mean number of times a typical user visits or attends an arts facility over a particular period (for instance, a month or 12 months). Hence this is a basic measure of the typical frequency of at...more
The mean number of times a typical user visits or attends an arts facility over a particular period (for instance, a month or 12 months). Hence this is a basic measure of the typical frequency of at...more
AVERAGE SPEND PER HEAD
The mean income generated per person attending an event, series or year’s programme. This should be calculated as: Total gross income generated in the given period / Total footfall during the gi...more
The mean income generated per person attending an event, series or year’s programme. This should be calculated as: Total gross income generated in the given period / Total footfall during the gi...more