This resource is an A to Z, or dictionary, of commonly used terms relating to Box Office and Audience Data.
There are over 85 terms in the A to Z, ranging from Ancillary Income through to Young Person. The definitions relate to different aspects of data collection and analysis and aim to act as a reference tool for arts professionals.
It is hoped through adoption of these terms across the sector and through consistent use of this terminology we will be able to make easy and useful comparisons between organisations.
The content has been commissioned by Audience Data UK (ADUK), written by Stephen Cashman, and developed into an online tool by the Arts Marketing Association (AMA).
How to use this resource:
Finding a specific term:
- search for a term using the box on the right of this page,
- use the list on the right or the browse button above to find a specific term from the complete list,
- use the profiles button above for ideas on terms that you might want to know more about based on your job role.
Finding further training / support related to a term:
- when reading a specific definition you will see that there are 'instances of when to use' the term at the bottom of the page,
- there are links to 'related resources and references' on the right hand side for you to explore training opportunities and further reading on the subject,
- and there are links to related terms under the 'see also' box on the right hand side.
Exploring the protocols:
- if you are a consultant, senior marketer, data analyst or audience development agency, you might want to explore more about the recommended standard procedures for using the terms. Within each term there are 'issues and rationale' and 'related procedures and protocols' buttons which will expand the text to reveal more about the recommendations on how the sector should use these terms in a standardised way.
Let us know what you think:
- ADUK would like to know what you think about the A-Z terms and protocols. Please use the feedback form on the ADUK website.