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10th March 2016 Verity Sanderson

A new AMA events season for you, a new look for the AMA

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Finding new ways to help you develop your skills and be the best that you can be is what drives our programme. This season offers lots of ways for you to engage depending on what you want to learn and how much time you have to find the answers you need.

Access expert training at the click of a button with our online workshops. Highlights this season include Google Analytics: spend less time, get better results and Google Adwords: making Google advertising work for you. If you’re looking to identify ways to make your marketing materials more accessible, check out Really Accessible Marketing with Kirsty Hoyle.

Discover more about our three online modules, produced in partnership with leading brand agency Wolff Olins. They will support the development of organisational resilience in museums, libraries and the wider arts, culture and heritage sector.

We’ve got a great workshop in London for those of you venturing into the world of live streaming: Your Story Through Periscope. Alex Pettit, the UK’s number 1 ‘most loved’ on the platform, will be exploring how to create engaging live streamed content.

Senior marketers are welcome to attend a networking dinner party. This season we’re holding one in Edinburgh and one in Birmingham.

Due to its success and impact we are running our Small Scale Development Programme again. This time the residential takes place in Liverpool. The programme is tailored for leaders of arts and cultural organisations with ten staff or less; it looks at defining ambitions and goals, developing a marketing plan, and a cohesive approach to engaging audiences.

Then there’s our annual conference which will see 600+ arts marketers and fundraisers come together for lively debates, panel discussions and hands-on workshops. Ignite new ideas, delve into best-practice, and be inspired by leading thinkers.

As always, if you have ideas you’d like to share with us please get in touch. If you’ve got specific training needs we might be able to help you through our new Bespoke training programme.

Discover more in our latest brochure.