What did you find most useful or interesting?
This was my first AMA conference. Although quite an outlay as a freelancer, how could I refuse the chance to attend the conference when it was on my doorstep?
Networking was the most useful part of the conference for me. As well as meeting marketers from across the globe – I met a few who had travelled from as far as Australia, Hong Kong and Malta – it was also a great chance to finally meet people I had sometimes only had email contact with. There were lots of chances to do this within the socials or just sitting next to someone new in a seminar. The AMA team were also really friendly and very approachable.
What did you enjoy most about the conference?
I found the most inspiring talk was from Esme Ward, Head of Learning and Engagement at Manchester Museum & Whitworth Art Gallery talking about Developing marketing campaigns to engage family audiences. The work the team undertook to keep audiences curious and continue awareness of the Whitworth whilst it was closed for redevelopment was wonderfully creative and fun. Projects included pop-up activities in supermarkets, handwritten letters to local people and, for big kids – pub crawls. The whole audience came out of the seminar buzzing. I will be visiting the gallery very soon.
I do have a soft spot for the second city, so it was great to be able to show off Birmingham. I hope a few people took up my tip of going to the very top of the Library of Birmingham for a view across the city and on a good day, the Malvern Hills.
What’s the one thing you will take away from this year’s conference?
Just like the theme of this year’s conference, that it’s importance to stay curious! I took so many nuggets of tips, ideas and information that I hope to use and adapt in future projects. Would I recommend the conference to fellow freelancers? Absolutely.
Annabel Clarke is a freelance arts marketer based in the West Midlands.
More information is on her website. Follow Annabel @PixieSixer