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The art of modern storytelling — optimizing your video use across Facebook and Instagram

Image courtesy of FACT © Brian-Slater – Volker-Kuchelmeister-Jill-Bennett-Dennis-Del-Favero-Amnesia-Atlas-2014-installation-at-FACT

What is it about?

Video is set to be over 80% of all consumer internet traffic by 2021. In this session, Glenn Miller will discuss changing viewing habits on mobile. You’ll discover how to leverage content formats to your advantage. Using recent case studies from Facebook and Instagram, the session will also focus on how to engage and grow existing and new audiences.

What will you gain?

  • Advice for using insight to drive content creation and audience engagement
  • Case studies for creative best practices to capture your audience
  • Latest updates on Facebook and Instagram including Facebook Live, 360 and Instagram Stories

Who is it for?

Content creators, marketers, social and digital managers, creatives and storytellers all wanting to make better use of video across Facebook and Instagram to grow their audiences.

Speaker

Glenn Miller
Entertainment Partnerships, EMEA
Facebook

 

 

 

One-to-one surgery — creating deeper emotional connections with your audiences

Image courtesy of Enfeild Council © Simon O’Connor

What is it about?

This is a one-to-one surgery session with behavioural psychology expert, Ron Evans. Ron specializes in creating emotion through cultural experiences and marketing communication.

Do you have a particular project for which you’d like to increase emotional buy-in for? Or perhaps you’d generally like to gain guidance for connecting with your audiences?

This is your chance to get tailored advice for making better emotional connections through your marketing.

What will you gain?

  • Best practice for creating and maintaining emotional buy-in from your audiences
  • Tailored advice for discrete projects you may be working on that require emotional buy-in
  • Confidential space to explore how you can make deeper connections through your campaigns

Who is it for?

Anyone looking to gain insights and tailored advice for connecting better with audiences. It’s also relevant for anyone who’s keen to discuss or analyse to what extent they’re currently creating emotional engagement.

Speaker

Picture of Ron Evans

Ron Evans
Consumer Psychologist and Principal Consultant
Group of Minds

 

 

One-to-one surgery — exploring your work-life balance

Image courtesy of Puppet Theatre Scotland © Andy Caitlin – The Logic of Movement – Stephen Mottram

What is it about?

This is a one-to-one surgery session with behavioural psychology expert, Ron Evans. It’s a chance to get advice and guidance on creating a better work-life balance. You’ll also get to discuss your challenges related to balancing your professional and personal lives.

What will you gain?

  • An opportunity to discuss your current working patterns and any challenges you face
  • Tailored advice on your own work-life balance
  • Confidential space to identify any obstacles to feeling balanced

Who is it for?

Anyone who’d like to explore their own working practice in a quiet and supportive one-to-one setting.

Speaker

Picture of Ron Evans

Ron Evans
Consumer Psychologist and Principal Consultant
Group of Minds

Please note:
Places for these one-to-one sessions are very limited. To secure your place you’ll need to sign up online. More information about registering will be sent round via email to all delegates in July. Please let us know as soon as possible if you’ve signed up and can no longer attend so someone else can make the most of this opportunity.

Communicating Sustainability — embedding environmental sustainability into your strategies

Image courtesy of Attenborough Arts Centre © David Wilson Clarke

What is it about?

This session, led by Julie’s Bicycle, will explore the role of our sector in shaping the climate change conversation and inspiring action. Julie’s Bicycle supports the creative and cultural sector to find creative solutions to the climate challenge.

Communicating around environmental sustainability has become an opportunity. It can generate reputational benefits, shape social values and increase staff wellbeing. This session will raise ambitions around creative content and strategy for communicating sustainability. Discover how it can help your organisation increase staff and audience engagement in a meaningful way. You’ll also get the chance to discuss successful case studies, challenges and trends.

What will you gain?

  • An understanding of the creative sector’s critical role in communicating environmental sustainability
  • Insights into audience engagement opportunities and how to overcome communication challenges
  • Advice for embedding environmental sustainability in your strategies

Who is it for?

Managers and leaders keen to holistically embed environmental sustainability communication into their strategies.

The Speaker

Laura Pando
Programme Manager
Julie’s Bicycle

 

Putting your audience first — an audience-led approach to programming and marketing

Image courtesy of The National Gallery of the Cayman Islands

What is it about?

This session will focus how an audience-led approach to programming and marketing can help you engage new audiences.

Creative People and Places is exploring different approaches to increasing arts engagement. They’re testing this in places where people have traditionally had fewer opportunities to engage. Nikki Locke will share practical examples around reaching new audiences by starting with the needs of local audiences.

She will be joined by Anne Torregianni of The Audience Agency to discuss what an audience-led approach means for the wider cultural sector, the challenges of working this way and how the sector might take this further.

What will you gain?

  • Insight into how to programme and market events for different audiences
  • A valuable exploration of how the arts fits into everyday life
  • An understanding of how segmentation and insight models can be used as a framework for audience development

Who is it for?

Anyone looking to reach new audiences or with responsibility for audience development.

The Speakers

Anne Torreggiani
Chief Executive
The Audience Agency

Nikki Locke
Head of East Durham Creates
East Durham Creates

 

 

 

 

Prosper organisations announced

Prosper logo

The AMA is one of the partners helping to deliver the Creative United programme, Prosper. Today the cohort of 70 organisations and individuals across the arts, museums and libraries which will benefit from free business support through the programme have been announced. This cohort includes cutting edge artists, innovative library services, enterprising museums and much-loved arts organisations.

Prosper was designed and launched by Creative United with funding from Arts Council England,  Access – the Foundation for Social Investment and the Esmée Fairbairn Foundation, and is delivered in partnership with the Centre for Business in Society at Coventry University and the AMA. It will enable those in the cohort to grow and develop into more resilient organisations, better able to attract income from a variety of sources as well as pursue their creative and social missions.

The application period for the programme ran from 27 March to 31 May 2017. In that time 260 organisations, sole traders, local authorities, charities, enterprises and artist practitioners applied from across England. The selected cohort represents companies of all sizes and types, with specialisms including contemporary dance incorporating VR technology, promotion of sub-cultures, youth theatre, clowning, design for the stage, music education, museums of social history and community libraries.  81% are based outside of London.

Over the next 9 months the cohort will work with a specialist business advisor to tackle areas such as strengthening business plans, empowering their teams with innovation and enterprise skills, identifying new business models and understanding the value of their own assets and intellectual property (IP). They will also have the choice of participating in a range of masterclasses, workshops and webinars designed for all levels – from CEO to project assistants, shop floor workers to trustees.

During this time, the Centre for Business in Society will carry out what promises to be vital research in England and Scotland (thanks for support from Creative Scotland) into the current provision of business support available for arts and culture, and an evaluation on the drivers and journeys of those organisations entering into business development projects with Prosper support.

The AMA is creating an online resource on CultureHive which will not only tell the stories of those going through the Prosper programme, but also link to other business support toolkits and programmes, and share the learning from Prosper with the wider sector.

More information about the selected organisations can be found on the Creative United website.

 

Empowering your young audiences — igniting change in the arts

Image courtesy of Sadler’s Wells © Stephen White LightSpace by Michael Hulls

What is it about?

How do you engage young people with your organisation? Why is having a large pool of creatively engaged young people in the community a key asset?

In this session you’ll get an insight into the development of ART31, a coalition of youth groups in Kent. Alison Chambers from Gulbenkian and two ARTt31 Youth Board members will share its story. You’ll discover how a pilot group was created before the group became established. You’ll then find out how the group is operating now, informing content and advocating for arts and culture across Kent.

What will you gain?

  • Tangible ways to engage young people with your organisation — as artists and creative, informing content and strategy and as audience members and engaged advocates
  • Ideas for empowering young people to advocate for arts and culture in your area
  • Advice on how to embed engagement with young people into your strategy

Who is it for?

Those looking for inspiration about involving local young people in their organisation’s work.

The Speakers

Alison Chambers
Programme Manager
Gulbenkian

Jess Baker
ART31 Communications Assistant
Gulbenkian

Lucy Edkins
Marketing Assistant
Applause Rural Touring

 

 

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Go Ninja — revolutionise your working practice to build new audiences

Image courtesy of Kettle’s Yard © Catarina Rodrigues – Kettle’s Yard Circuit Gallery Takeover

What is it about?

What every day activities, infrastructure and action do we no longer question? What do we wear for work, how do we sign off emails, what of ourselves do we bring to the office and leave at home?

In this session, speaker Debris Stevenson will explore what she refers to as ‘your inner ninja’. For Debris, a young Artistic Director, dyslexic poet, Mormon basement dancer and working class redbrick lecturer, ‘normality’ has always been up for reinterpretation. She constantly challenges the assumptions of the universities, arts organisations and institutions she works with to help bring new audiences through the door.

Discover how making small changes to your daily behaviour and working practice can redirect your organisation towards new and exciting audiences.

What will you gain?

  • Fresh perspective on how you currently work within your organisation
  • Ideas for thinking and operating in a more disruptive way to engage different audiences
  • Advice on how to release ‘your inner ninja’

Who is it for?

Anyone eager to learn new ways to think more creatively about their practices.

The Speaker

Debris Stevenson
Poet, Performer, Educator

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ACE National Portfolio — Sector Support Organisation

Arts Council England announced today that the AMA will become a Sector Support Organisation, receiving £942,572 in funding between 2018 and 2022.

The AMA empowers individuals working in the arts, culture and heritage sector to be the best that they can be and drive a thriving sector. The AMA has nearly 2,000 members, working at all levels for organisations in the UK and beyond.

This funding will ensure that several major projects can continue, including the CultureHive website — a hub of approximately 1,500 resources, case studies, interviews and articles available free to everyone and already used by 70,000 people a year. It also guarantees new editions for innovative initiatives including the Audience Diversity Academy, Digital Marketing Academy and Small-Scale Development Programme.

Cath Hume, CEO of the AMA, said:
“I am delighted that we join the National Portfolio as a Sector Support Organisation. In practical terms it means initiatives that the AMA have realised and managed in recent years are able to continue thanks to this funding from Arts Council England. It will increase our impact across the sector, for our members, the organisations we work with, and ultimately their audiences.”

Tim Wood, Chair of the AMA, said:
“It is because of the hard work of the AMA team and the continued success of our programmes and CultureHive that we have been awarded this funding. I am enthused that Arts Council England have recognised this, meaning that the AMA can do even more to support arts and cultural professionals connect the public with art, culture and heritage.”

 

Image: Sheffield Theatres, Chester Hayes as Billy Casper with bird in Kes. Image by Johan Persson.

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