The AMA is one of the partners helping to deliver the Creative United programme, Prosper. Today the cohort of 70 organisations and individuals across the arts, museums and libraries which will benefit from free business support through the programme have been announced. This cohort includes cutting edge artists, innovative library services, enterprising museums and much-loved arts organisations.
Prosper was designed and launched by Creative United with funding from Arts Council England, Access – the Foundation for Social Investment and the Esmée Fairbairn Foundation, and is delivered in partnership with the Centre for Business in Society at Coventry University and the AMA. It will enable those in the cohort to grow and develop into more resilient organisations, better able to attract income from a variety of sources as well as pursue their creative and social missions.
The application period for the programme ran from 27 March to 31 May 2017. In that time 260 organisations, sole traders, local authorities, charities, enterprises and artist practitioners applied from across England. The selected cohort represents companies of all sizes and types, with specialisms including contemporary dance incorporating VR technology, promotion of sub-cultures, youth theatre, clowning, design for the stage, music education, museums of social history and community libraries. 81% are based outside of London.
Over the next 9 months the cohort will work with a specialist business advisor to tackle areas such as strengthening business plans, empowering their teams with innovation and enterprise skills, identifying new business models and understanding the value of their own assets and intellectual property (IP). They will also have the choice of participating in a range of masterclasses, workshops and webinars designed for all levels – from CEO to project assistants, shop floor workers to trustees.
During this time, the Centre for Business in Society will carry out what promises to be vital research in England and Scotland (thanks for support from Creative Scotland) into the current provision of business support available for arts and culture, and an evaluation on the drivers and journeys of those organisations entering into business development projects with Prosper support.
The AMA is creating an online resource on CultureHive which will not only tell the stories of those going through the Prosper programme, but also link to other business support toolkits and programmes, and share the learning from Prosper with the wider sector.
More information about the selected organisations can be found on the Creative United website.