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A brief history of Agile #AMAiterate

Hello. We’re Spektrix: ticketing, marketing and fundraising cloud-based software and support and we’re so excited to be sponsoring this year’s Digital Marketing Day. AMA’s passion for helping you reach more people, more often, is exactly what we stand for and we get pretty geeky when it comes to all things Agile. In preparation for the big day on 2 December, check out our Brief History of Agile below to see where it all began and how far it’s come over the last 100 years.

Author: Richard Bates, Head of Support at Spektrix

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Have you booked your place at Digital Marketing Day – Iterate and Innovate yet?
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Brief History of Agile by Spektrix

Sponsored session: Stagetext — Breaking down barriers to live subtitled access

Image courtesy of Puppet Theatre Scotland © Andy Caitlin – Close Up – AyseDeniz & editta braun company

What is it about?

Breaking down barriers to live subtitled access will show marketers how to make live subtitled events a part of their public programme, as well as giving them a deeper understanding of the deaf audience.

Deepa’s presentation will cover the different services which Stagetext provides, plus the exciting technical breakthroughs in delivering live subtitles for indoor tours/outdoor spaces.

Speaker:

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Deepa Shastri
Talks Programme Manager
Stagetext

Iterate and Innovate — harnessing digital technology to build audience relationships

Image courtesy of Sadlers Wells © Stephen White Light Space by Michael Hulls 1.jpg

What is it about?

During this keynote David will share how taking an agile approach has contributed to his team’s success.

Since joining the Toronto Symphony Orchestra (TSA) David has been leading his organisation in a move to put ‘digital first’. His mission to create excellent relationships with his audiences has been digitally focused. As a result, he has increased marketing spend on digital marketing from 1% to 26%. This new approach has seen impressive results. The TSA has achieved audience growth for the first time in six years. About 80% of the TSA’s ticket sales are now conducted digitally, up from 18%.

Speaker:

Image of David Postill who is the Vice President of Marketing at Toronto Symphony Orchestra

David Postill
Vice President of Marketing
Toronto Symphony Orchestra

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Learning as you go — agile digital adventures

Image courtesy of The Albany © Camilla Greenwell Barasolo’s Île O in Deptford

What is it about?

This session will explore individual case studies from some of DMA 3.0 Fellows’ experiments with agile methodology. Fellows will offer examples of their DMA experiments, delve into challenges they are facing and share learning outcomes they are building upon.

What will I gain?

  • Insight into a variety of specific digital marketing challenges faced by various types of organisations
  • Detailed feedback and learning outcomes on their experiments
  • Specific examples of agile digital marketing experiments working in practice

Speakers:

Picture of Owen Valentine Pringle who is the Founder/Director of Therein

Owen Pringle
Founder / Director
Therein

Picture of Barry Priest who is Senior Marketing Officer for Contact
Barry Priest
Senior Marketing Officer/Producer
Contact

Image of Carol Jones
Carol Jones
Head of Consultancy Wales
The Audience Agency

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Sponsored session: Extensis — Too many files, so little time — Using DAM to improve your marketing team’s productivity

Liverpool Everyman Theatre facade © AMA

What is it about?

Is your team drowning in a sea of files? Do they spend much of their day finding files for other people? A Digital Asset Manager (DAM) can help your team stay organised, share files effectively, and enable everyone to find what they need without effort.

Learn from worldwide companies like Paperchase, The National Library or The Courtauld Institute of Art, who are now using DAM to stay ahead of the game.

Speaker:

Picture of Chris Stevens, Sales Engineer at Extensis.

Chris Stevens
Sales Engineer
Extensis

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What works for marketers? — the most useful aspects of agile

Image courtesy of Enfeild Council © Carly Michael

What is it about?

This session will explore the most useful aspects of agile working for marketing teams. Belinda will share her experiences of seeing agile methodologies embraced by marketers.

You’ll leave this session equipped with plenty of ideas to take back to your office to share with your team.

What will I gain?

  • Guidance on how agile techniques can be used for your marketing planning
  • Practical advice to take back to the office
  • Further knowledge of some of the key aspects of agile working

Speaker:

Picture of Belinda Waldock who is an Agile Business Coach and Trainer for Being Agile in Business
Belinda Waldock
Agile Business Coach and Trainer
Being Agile in Business

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Sponsored session: Spektrix — Agile in the Arts — How to Apply Agile Thinking to Your Organisation

Image courtesy of National Football Museum © Chris Payne

What is it about?

What even is Agile Methodology anyway? And isn’t it just for Software Engineers? Absolutely not. Working in an agile way can make it possible for your teams to react quickly to change in technology and what audiences want, and will allow you to try out new projects without a huge financial risk.

We’ll show you how to apply agile ideals to your arts organisation, learn how to work smarter by using some quick tips that you’ll be able to implement tomorrow and discover new ways of managing workloads. For anyone who wants to get to grips with a new way of working that can streamline your processes and further your goal of driving better audience engagement and revenue generation.

Speakers:

Photographs by Ed Thompson

Anna Martinez
Systems Analyst
Spektrix

rich-headshot

Richard Bates
Head of Support
Spektrix

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Relationship-enriching technology — successes and failures of a digital-first journey

Image courtesy of Orchestra of the Age of Enlightenment © Joe Plommer

What is it about?

The Toronto Symphony Orchestra has been taking a digital-first approach across their organisation. David will share how embracing relationship-enriching technology has helped them achieve audience growth for the first time in 7 years. From a website that features chat-functionality to a developing content strategy find out how they are harnessing digital technology to build relationships.

You’ll get the chance to ask your burning questions and share your experiences.

What will I gain?

  • Practical ideas to implement in your organisation
  • Top tips from an organisation seeing real change as a result of their digital marketing
  • Space to share your successes and learn from your peers

Speaker:

Image of David Postill who is the Vice President of Marketing at Toronto Symphony Orchestra

David Postill
Vice President of Marketing
Toronto Symphony Orchestra

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Stand-Up School

Image courtesy of Attenborough Arts Centre © David Wilson Clarke

What is it about?

A quick meeting at the beginning of your day can help to streamline workloads as well as identify any problems your team might have. So get into that agile mind-set and learn how to conduct a stand-up meeting with our qualified Scrum-master, Anna. The Stand-up School will allow you to experience a stand-up and share knowledge with your peers at the conference, all while giving you the skills to manage a Stand-up of your own that will give your team the opportunity to manage themselves and help each other.

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Facilitators:

Photographs by Ed Thompson

Anna Martinez
Systems Analyst
Spektrix

Image of Carol Jones
Carol Jones
Head of Consultancy Wales
The Audience Agency

Image of David Postill who is the Vice President of Marketing at Toronto Symphony Orchestra

David Postill
Vice President of Marketing
Toronto Symphony Orchestra

Picture of Owen Valentine Pringle who is the Founder/Director of Therein

Owen Pringle
Founder / Director
Therein

 

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Sponsored Breakfast Briefing: Audience Agency — What’s new in Digital Analytics?

Image courtesy of Santa Cruz Museum of Art & History © CLoé J. F. Zarifian

What is it about?

Katie Moffat, author of the hugely popular Digital Snapshot and Head of Digital at The Audience Agency will take you on a tour of the latest news, tools and developments to help you understand your online audiences.

From new apps and platforms to the latest features released into Google Analytics, you will leave this session bang up to date and bursting with ideas on how you can use analytics tools to help inform your digital campaigns and overall strategy, including the new Audience Agency digital tool Hitwise: AudienceView.

Speaker:

Picture of Katie Moffat

Katie Moffat
Head of Digital
The Audience Agency

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