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From arts marketer to leader of tomorrow

Have you ever wondered how to make that step up to become the leader of an arts organisation? At our next dinner party in Birmingham Peter Bellingham will share his insights on the topic of leadership; after a career specialising in arts marketing with occasional excursions into operational management and programming, Peter became Director of Marketing at Welsh National Opera in 1994 and eight years later was appointed Executive Director of the organisation.

Join the discussion on how marketing specialists like you can become directors of organisations – explore the value you could bring to a leadership role and how the sector can support your development.

Peter says, “Few people who work in arts marketing (or other arts departments) set out to become managers or leaders. The typical career path is to develop within the specialist function and rise through the ranks within that discipline. In this dinner party we’ll be looking at what steps senior marketers can take to prepare themselves for a move from their specialist marketing role to a generalist executive leadership position.”

Our previous dinner parties in Manchester and Edinburgh sparked serious discussion and debate amongst those who attended. The dinner party format provides a relaxed environment for senior marketers to network with fellow arts professionals, share and explore ideas, and time to explore current topics in the sector – whilst enjoying a delicious meal!

Join the conversation at the Drop Forge on Thursday 9 June.

 

“These conversations are pivotal to the vitality of the sector and in driving future initiatives. Sharing ideas is key – the opportunity to network with members has been invaluable to my work.”
Jane Donald, Director of External Relations, Royal Scottish National Orchestra

Reaching out
— Dementia friendly performances

Image courtesy of Courtyard Centre for the Arts © Camilla Adams – CYFAMFEST

What is it about?

Dementia friendly performances are becoming widespread but how do you build audiences for these performances?

During this session Kirsty will share best practice and current models for effectively communicating with audiences for dementia friendly performances.

What will I gain?

  • Knowledge of what organisations across the UK are doing to build audiences for Dementia friendly performances.
  • Space to consider what your organisation could be doing to reach new people.
  • A chance to share your experiences with your peers.

Who is it for?

This session is for delegates responsible for building audiences for accessible performances.

Speaker:

Kirsty Hoyle, Founder and Director, Include Arts

Picture of Kirsty Hoyle

Eff-Up the Pop-Up

Image courtesy of Puppet Theatre Scotland © Andy Caitlin – Stephen Moir – Phonotrope Workshop

What is it about?

Ready to snap if one more person suggests that in order to reach “new audiences” (code for Millennials) you host HappyHourPromotedHashtagFlashMobPopUpDeepTransmedia-centricBrandedSelfiethon? Because – what’s the point? Who are you trying to engage and why?

Disrupt this vicious arts marketing and audience engagement cycle at Eff-Up the Pop-Up. During this highly participatory session, you will gain insight into different engager types and “hack” creative activism tactics to generate new approaches for connecting with broader audience communities. A small digital ‘zine part will be produced at this creative session and will be shared among participants.

What will I gain?

  • Knowledge of creative activism tactics and how these could apply to audience development.
  • Space to be playful and re-visit familiar conversations in a new light.
  • Inspiration from your peers, their work and ideas relating to how to engage new audiences.

Who is it for?

This session is for delegates looking to find new, authentic ways of engaging audiences. Join if you’re ready push the limits of your own practice, exercise agility, experiment playfully but without fear, and want to diverge from the ‘traditional’ conference format.

Speaker:

Rachel Grossman, Ensemble Director, dog & pony dc

Picture of Rachel Grossman

 

How to create the perfect membership scheme (and more!)

Image courtesy of Roundhouse © Ellie Pinney – Crowd shot

What is it about?

Is your membership scheme benefits-led or philanthropic? Who is responsible for it and where does it sit within your organisation’s strategic plan?

David and Richard will explore these questions and share their experience of trying to create the perfect membership scheme. You will also find out about Baker Richards’ recent findings into customer preferences for different elements of a membership package. David will explain how they have applied this research to help arts organisations create or adjust their membership schemes to offer the right combination of benefits at the right price.

What will I gain?

  • Practical ideas to apply to your own current or potential membership scheme.
  • Insight into Baker Richards’ research and the BFI’s highly successful membership scheme.
  • An understanding of how to find the right balance of benefits and price to create the perfect membership scheme.

Who is it for?

This session is for marketers and fundraisers responsible for managing membership schemes.

Speakers:

David Reece, Director, Consulting Services, Baker Richards

Picture of David Reece

Richard Shaw, Director of Communications, Marketing & Audiences, BFI

Picture of Richard Shaw

We are offering a hundred highly discounted AMA conference tickets at £200 + VAT for arts fundraisers, in partnership with Arts Fundraising & Philanthropy. Email Laurie to find out more.

Telling 360 degree stories

Image courtesy of FACT © Brian Slater

What is it about?

Virtual reality is within our reach but how can we use it effectively to engage our audiences?

During this session Jessie will share her experience of working with virtual reality alongside case studies from across the arts sector. During the session delegates will work with their peers to consider how this new tool can help their organisation achieve its audience and visitor objectives.

What will I gain?

  • Inspiration from case studies across the cultural sector.
  • An understanding of how virtual reality works for organisations of all sizes.
  • Ideas for how your organisation could effectively use this tool.

Who is it for?

This session is for delegates interested in new technologies.

Speaker:

Jessie Hunt, Marketing Consultant, Jessie Hunt Communications

Picture of Jessie Hunt

Exploring relevance

Image courtesy of Santa Cruz Museum of Art & History © Gabriel Carlos

What is it about?

During her meditations on relevance Nina posed an opening question, “what does it mean for a cultural institution to be relevant?”. During her exploration Nina considered how we build relevance in cultural institutions with an underlying assumption that we become more relevant when we matter more to more people. This session is a rare opportunity to discuss these areas and more with Nina, author of the seminal work. The Participatory Museum.

What will I gain?

  • A rare opportunity to engage in face-to-face conversation with international expert.
  • A chance to pose your questions and challenges to Nina and a group of your peers.
  • Time to share your experiences, successes and failures in a small group of leaders in the arts and cultural sector.

Who is it for?

This session is for senior marketers and fundraisers and leaders.

Speaker:

Nina Simon, Executive Director, Santa Cruz Museum of Art & History

Picture of Nina Simon

 

Building relevant relationships

Image courtesy of Interplay Theatres © Charlie Rimmer

What is it about?

Donna will be sharing her experience of what makes an organisation successful at building long-term relationships with diverse audiences. This session will be a discursive session with delegates having the opportunity to share their challenges and explore solutions.

What will I gain?

  • Insight into how your organisation can develop long-term relationships with diverse audiences.
  • The opportunity to have your questions answered by an international expert in reaching broad groups of people.
  • A chance to explore what the sector can do to achieve our vision of engaging people from all parts of our society.

Who is it for?

This session is for senior delegates who can have an impact on their organisation’s approach to reaching new audiences.

Speaker:

Donna Walker-Kuhne, VP, Community Engagement, New Jersey Performing Arts Center

Picture of Donna Walker-Kuhne

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On a mission to matter

What is it about?

We are all on a mission to matter but what does this mean? How can we be relevant in the lives of our communities, audiences, visitors and funders? What does relevance actually mean? Nina is one of the foremost thinkers in the cultural sector and will share the findings of her meditations on relevance.

Speaker:

Nina Simon, Executive Director, Santa Cruz Museum of Art & History

Picture of Nina Simon

 

Making our futures matter

Red Riding Hood - Norwich Puppet Theatre - Tue 14 April 2015 - Lochgelly Centre, Fife (photographer - Andy Catlin)

Image courtesy of Puppet Theatre Scotland © Andy Caitlin – Red Riding Hood – Norwich Puppet Theatre

What is it about?

As the Managing Director of the number One independent global consumer trends firm Meabh will share insights to help us prepare for the future and remain relevant. Using examples from across sectors, Meabh will explore; our changing leisure lives and the role that cultural organisations might play; the relationships people want to have with organisations’ how culture will remain a relevant proposition.

Speaker:

Meabh Quoirin, Managing Director, Future Foundation

Picture of Meabh Quoirin

A vision of inclusivity

Image courtesy of Kettle’s Yard © Martin Bond – Kettle’s Yard family workshop

What is it about?

We’ve agreed that reaching diverse audiences is essential for a healthy, thriving cultural community but recent research suggests we are a long way from our vision of inclusivity.

Donna, acknowledged as the USA’s foremost expert on Audience Diversification by the Arts & Business Council, will be sharing her perspective on why this might be and what we as individuals, or organisations and a sector can do about it.

Speaker:

Donna Walker-Kuhne, VP, Community Engagement, New Jersey Performing Arts Center

Picture of Donna Walker-Kuhne

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