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Digital Marketing Academy mentors announced

Today, we’re excited to announce the six digital experts who will be acting as mentors to the participants in our CultureHive Digital Marketing Academy.

Tom Beardshaw Tom Beardshaw (Cardiff, UK) is a founder and partner of the award-winning digital and social media company NativeHQ, who help people use social media intelligently and creatively. He is a digital strategist with a background in anthropology, multiplatform production and social ethics and specialises in the human dimensions of online communications and community building.

DK DK (Wellington, New Zealand) is a Business Designer at Empathy, a service design company. In 2006, he set up MediaSnackers, a groundbreaking organisation that inspired people to learn, work and live differently with social media. He has developed training for a variety of clients including The Gates Foundation and UNICEF and is a sought-after speaker.

Ron Evans Ron Evans (San Jose, CA, USA) is a consumer psychologist and principal consultant at Group of Minds. A leading developer and researcher at the intersection of culture and technology, he explores emerging technology and its impact on consumer psychology/customer decision-making, including the social influence of donation and ticket-purchasing behaviour.

Daniel Rowles Daniel Rowles (UK) has extensive experience across digital marketing, and brings best practice from many years of work with a broad range of international clients. A course director for the CIM, he also trains on behalf of Econsultancy, Utalk Marketing and the IAB. He was awarded Econsultancy Trainer of the Year 2012. He is a lecturer for Imperial College London and Cranfield Business School.

Devon Smith Devon Smith (Washington DC, USA) is the director of social media and analytics at Threespot, a digital engagement agency. She leads a staff who help clients build long-term, high-value relationships with their constituents and measure their impact. She has recently led engagements with clients including the Smithsonian Institution, BBC America and UNICEF.

Dominic Tinley Dominic Tinley (London, UK) is an interactive media specialist. A founding partner at Thoughtsmith, he provides strategic advice on audience engagement with new technologies. He was one of the BBC’s first web producers, and went on to be a development producer at DCMS and Head of Online at the Houses of Parliament. He also provides guidance to the BBC on agile project management.

The mentors will be working with successful applicants, who must be arts marketing professionals with a passion for digital, working within an English arts organisation. You can find out more about applying to become a Fellow in the programme over at the Digital Marketing Academy launch site.

Announcing the CultureHive Digital Marketing Academy


We are offering 20 arts marketers an exciting opportunity to take part in the CultureHive Digital Marketing Academy. This is a fully-funded project which will create innovative digital experiments to develop audiences, with progress and outcomes being shared across the whole sector.

The Academy is open to individuals working within arts organisations, or as a Joint Fellowship (for example, a CEO and a marketing colleague, or a senior marketer working with a coder). Participation is free, and project progress and outcomes will be documented and shared to the benefit of the whole sector.

The Digital Marketing Academy is supported by funding from Arts Council England, and is open to cultural practitioners in England.

Applications are open now. Find out more and apply now at the Digital Marketing Academy mini-site.

Download the full AMA press release about the Digital Marketing Academy (PDF)

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