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AMA conference – a personal view

Keren Nicol, Senior Marketing and Press Officer at Citizens Theatre, describes her experience at this year’s AMA conference.

delegates
Photo by Leo Cinicolo

This was my 3rd AMA conference and definitely my favourite, and not just because Sheffield was treated to the hottest summer in several years. I came away inspired, positive and upbeat and feeling like I could start putting lots of the ideas that were sparked by the various seminars and keynote speakers into practice.

I have been working at the Citizens Theatre in Glasgow for six months, and in that time have grown to love the theatre’s commitment to the people of our local area and our city. Work that really engages our community is a particular priority at the Citizens over the next 5 years as we prepare for a major re-development of our historic building and our local community in Glasgow’s Gorbals, and the Glasgow 2014 Commonwealth Games. The theme of the conference – forward thinking marketing and public engagement in the cultural sector – was perfectly suited to my organisation and my role within it.
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Goodbye Sheffield

In his final blog post on our 2013 conference, Taras Young, Digital Content Manager at the AMA, reveals what happened through the words and pictures of the people who were there. Make sure you read the first and second parts too.

Day two

audience
Keynote photo by Leo Cinicolo

Marketers were up bright and early and eager to learn on Thursday, the final day of conference – most having very sensibly had an early night. For those who needed a wake-up call, the day was set off to a cracking start with a bright keynote from Dan Efergan, Creative Director at Aardman Digital. He talked about unlocking creative potential, focusing on Aardman’s work with Tate and thousands of children to produce animated films. He explained how trusting the idea and the audience – giving away creative control and allowing a community to develop – led to some fantastically creative results.


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Game changing in Sheffield

In the second of three blog posts, Taras Young, Digital Content Manager at the AMA, continues his look at our 2013 annual conference through the words and pictures of the people who were there. You can also read the first part.

On the morning of Wednesday 17 July, delegates at the AMA conference began heading for Sheffield City Hall, the main venue for this year’s conference. The impressive venue housed the rooms and halls where all the conference sessions took place – and, fortunately, had air-conditioning.


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Sheffield or bust

In the first of three blog posts, Taras Young, Digital Content Manager at the AMA, takes a look at our 2013 annual conference through the words and pictures of the people who were there.

I really enjoyed meeting people in an informal environment who were from a range of arts organisations and who face similar challenges with arts marketing. It was great building relationships with different organisations and hearing about their campaigns.

Rita Chowdhury, Communications Assistant, The Place

This year’s AMA conference was held in Sheffield on 16-18 June 2013. Over the next three blog posts, we’re going to look at the three days of conference through the eyes of delegates – using tweets, photos, and experiences sent to us after the dust had settled.

Welcome to Sheffield

Arts marketers began arriving on Tuesday to a Sheffield basking in the summer sun. Many found themselves greeted at the city’s railway station by the welcoming sight of an open square with cool fountains.


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