Photo by Leo Cinicolo
This was my 3rd AMA conference and definitely my favourite, and not just because Sheffield was treated to the hottest summer in several years. I came away inspired, positive and upbeat and feeling like I could start putting lots of the ideas that were sparked by the various seminars and keynote speakers into practice.
I have been working at the Citizens Theatre in Glasgow for six months, and in that time have grown to love the theatre’s commitment to the people of our local area and our city. Work that really engages our community is a particular priority at the Citizens over the next 5 years as we prepare for a major re-development of our historic building and our local community in Glasgow’s Gorbals, and the Glasgow 2014 Commonwealth Games. The theme of the conference – forward thinking marketing and public engagement in the cultural sector – was perfectly suited to my organisation and my role within it.