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The National Art Pass – a case study

Mark Elwood has worked on some of the most memorable advertising campaigns in recent years, with clients from both the arts and commercial sectors such as BBC, Tate, Orange, The Art Fund, The National Trust, Guinness and Dulux.

Mark-ElwoodA founding partner of creative design agency 101 with more than 20 years’ design experience and a regular judge for the Design Week Awards, D&AD, Creative Review and Campaign awards, Mark has a genuine passion for design and the arts.

In this blog post, he talks about his work with The Art Fund and how a new contemporary brand identity and comms campaign across print and digital channels helped to increase membership to the National Art Pass by more than 15%.

 

Starting over can sometimes pay off

Having recently left the relative safe harbour of a large networked advertising agency, to help navigate the slightly choppier waters of a new start-up creative company – 101, I feel qualified to write about the difficulties facing ‘arts’ based organisations against a backdrop of funding cuts and the on-going spectre of recession.

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