David Dixon works with clients in the UK, Holland and Spain on fundraising, marketing and management projects. He founded David Dixon Associates, a consultancy practice providing fundraising and marketing advice in 1993 and in 1997 set up The Phone Room, now the UK’s leading telephone fundraising and marketing provider for arts and heritage organisations. In 2010 he founded Voice, a company dedicated to providing consultancy in the use of social media to non-profit organisations.
In this post he considers an important question, not just for arts marketers but anyone involved in an arts organisation.
The Top Table
Every now and again I am invited to speak at arts conferences around Europe or contribute articles on fundraising and general business development (for example see Management of non-profits in an age of social media or PhilanthropyUK).
Almost all countries are cutting their local and national arts budgets, so my seminar sessions are usually full and my story is that we in the UK are good at managing our arts organisations in a business-like way because we suffered our first axe-attack in the 1980’s under Margaret Thatcher.