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What are arts organisations for?

PH0098 smallDavid Dixon works with clients in the UK, Holland and Spain on fundraising, marketing and management projects. He founded David Dixon Associates, a consultancy practice providing fundraising and marketing advice in 1993 and in 1997 set up The Phone Room, now the UK’s leading telephone fundraising and marketing provider for arts and heritage organisations. In 2010 he founded Voice, a company dedicated to providing consultancy in the use of social media to non-profit organisations.

In this post he considers an important question, not just for arts marketers but anyone involved in an arts organisation.

The Top Table

Every now and again I am invited to speak at arts conferences around Europe or contribute articles on fundraising and general business development (for example see Management of non-profits in an age of social media or PhilanthropyUK).

Almost all countries are cutting their local and national arts budgets, so my seminar sessions are usually full and my story is that we in the UK are good at managing our arts organisations in a business-like way because we suffered our first axe-attack in the 1980’s under Margaret Thatcher.

 

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Managing a ‘Twitter Disaster’ by Rachel Coldicutt

Don't make a drama out of a crisisColdicuttheadshot

Rachel Coldicutt of Caper provides a few thoughts on managing a 'Twitter Disaster' in this updated version of her popular blog post on her own site in 2011.

Everyone who manages a corporate Twitter account dreads the moment when the Twitterverse turns against you. Having weathered one or two 'Twitter Storms' while at the Royal Opera House, I wrote a blog post last year, which I've updated below. 

 

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Twitter’s timid new World?

Social media and self-censorship

Richard J LoftusRichard Loftus studied American Theatre Arts at Rose Bruford College of Speech and Drama and Stephen F Austin State University. He is currently Marketing Manager for the Wyvern Theatre, Swindon. In this post he reflects on freedom of expression in the wake of a statement made by Twitter last week.

On Thursday 26 January 2012, Twitter announced through a blog post that it now boasted 'the ability to reactively withhold content from users in a specific country – while keeping it available in the rest of the world.'

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