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All change?

What do arts marketers need to succeed in today’s turbulent environment?

JulieJulie Aldridge, Director of the Arts Marketing Association, writes about the new marketing standards and their importance for arts marketers.

If you’re working in the arts and cultural sector today you will no doubt be only too aware of the rapid pace of change in which we’re now working.  The word ‘change’ was mentioned over 100 times in the AMA (Arts Marketing Association) conference report this year. Keeping up-to-date on latest thinking and best practice has therefore become more and more important for those seeking to bring art and audiences together. 

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