Chris Unitt is the Head of Social Media at Made Media, a digital agency that works with arts organisations and broadcasters. He’s also an arts blogger, a tech startup mentor and a theatre company board member. He’s @chrisunitt on Twitter and blogs at chrisunitt.co.uk . You can email him at firstname.lastname@example.org
In this post, the first in our lead up to the AMA Digital Marketing Day in London on 10th November, he shows why we should consider the benefits of working together online.
I was at a roundtable discussion recently where the topic of arts organisations sharing resources came up. Someone said that their organisation is feeling the squeeze and that, as much as they’d like to, they’re not in a position to share anything with others.
If that’s true then it’s a shame, but I don’t think it should be the case.
The reason for this is that the Internet and a raft of online tools are making collaboration and resource-sharing quicker, easier and cheaper. In some cases, the tools make it as simple to share and collaborate as not, so when additional benefits accrue it becomes an absolute no brainer.
I’ve given some examples below and they come in all shapes and sizes…