The Arts Marketing Association (AMA) ...
... is for arts professionals passionate about bringing arts and audiences together and works with them throughout their careers to support their aspirations, give them the skills to achieve their goals, grow their confidence and strengthen their organisations.
Discover and share the best practices in cultural marketing
As part of the Audience Focus programme, we brought you the launch of CultureHive on 23 April 2013. The CultureHive online knowledge hub will share arts marketing and audience development best practice across the sector. The site is now live...why not go explore?
Tracking success, 26 June, Derry
It’s always been difficult to demonstrate the value and impact of our press and PR activity. We might be able to tell how many journalists have covered a particular event but can we really show what impact this has had in terms of attendance? Well now all of that is changing. With the rapid growth and importance of digital communications as a means of delivering press and PR activity comes a completely new area to the press officer / manager role – monitoring the impact and adapting your strategy in line with this. Free to Audiences NI members. Don't miss Katie's last workshop from her tour. Book now.
Become a member to gain access to a wide range of resources including:
- All past issues of JAM the arts marketing journal
- A wide range of arts marketing case studies
- Reportsfrom past conferences and day events
- Access to the member directory
- Browse current job vacancies in the arts sector
- Training Needs Analysis (TNA) questionnaire and Personal Development Plan (PDP)
Save the date! Digital Marketing Day announced for 7 November 2013
More information to come soon. Watch this space.
CultureHive briefings: Social, local, mobile
In 2012 Google reported that smartphone usage in the UK had increased by 20% in 12 months. By bringing together social, local and mobile, find out how your organisation can find new ways of reaching this growing demographic through their phones. For anyone wanting to gain up-to-date information on how SoLoMo may help reach and engage audiences. On 19 June in London. Special NPO rate available. Book now.
